Fat Dog Creative
ESCAPE THE MAINSTREAM... DEFINE YOUR
My broad scope of capabilities allows us to be solution agnostic, meaning the best approach for you could include anything from traditional media to brand re-invention to guerrilla marketing or even some new radical form of media not invented yet.
Design Solves Problems
Design Expands Boundaries
Design is an Interaction
Design Creates an Emotional Connection
I Believe Design Gives Form to Function
I start by digging into the client’s brand and business situation to build a bridge between the brand and the audience. By looking at the world through the eyes of our audience, we open ourselves up to new inspiration and opportunities for problem solving.
Armed with insight, I embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different touchpoints. It not only involves media outlets, but also the people behind the brand. Together, we design the whole brand story. And at this point, we watch the audience fall in love all over again with our client’s brand.
Brands are complex creatures with many moving parts, including the most unpredictable part of all: people. We are all participants of brands, whether as an employee, a consumer or just a casual observer.
The strongest brands unify all parties involved under a common vision.
The process of defining that vision starts with some serious digging.
I figure out what makes your brand truly, madly, deeply special. Why do your employees want to work here? Why do your customers want to shop here? It’s completely intangible and sometimes it’s buried under layers of not-quite-right attempts, but the heart of your brand is there and I relish the challenge of finding it.
Why is it important? Because having one brand anthem that resonates with employees, customers, etc. is the perpetual motion machine of brand loyalty. Employees who are engaged in their brand become ambassadors for it and create a better experience for customers. And customers reward a good experience with repeat business and advocacy. In other words, Branding is the secret sauce of any sustainable product or service.
After 30-something years in the business, I’ve partnered with a pretty broad array of clients in many different industries, including:
Arts, Entertainment and Leisure
Health and Wellness
And here are some of the things I do on a day-to-day basis for my clients. It distills down to six big things, but wow does it keep me busy (and happy).
Convention and Visitors Bureau Branding
Retail Experience Design
Want to learn more about who I am, what I do or maybe even my favorite band is? I’d love to chat. Drop me a line at, email@example.com or call 636.346.4239.